Looking fresh, laid back, and serving a full peach-coloured outfit, Justin Bieber launched “Peaches,” the hit single that dominated U.S Spotify charts with 1.7 million streams in March. A few weeks after its release, the song ranked #1 on Apple Music and #5 on YouTube. Then Justin continued his streak of success launching his new brand of weed joints bearing the same name. The announcement has already turned the cannabis market upside down and Justin seems pleased with the release of this product, joining the green circle of celebrities in favour of legalisation.
Justin Bieber and Marijuana
In the last chapter of a 10-part YouTube series, Justin Bieber opens up about his struggle to improve his physical and mental health during the last decade. Fans felt overwhelmed after the Canadian artist made intimate confessions about his issues with the use of alcohol and drugs, including weed.
Since age 13, Bieber has explored psychoactive substances, triggering plenty of controversial situations with the media, fans, and everyone close to him before fame came to the young boy. Lashing out against fans, the 2014 police search at his mansion and his arrest for speeding and driving under the influence in Miami are just some of the scandals the superstar had to endure during his teens. Today, he is married and shows a completely different attitude. He has joined the wave of artists, athletes and celebrities supporting legalisation and the use of weed. Bieber has now entered the cannabis scene with his “Peaches” brand.
Last July, a few months before his new pre-rolled joint brand was launched, Justin was caught on camera by a paparazzi at a cannabis dispensary along with his wife in Las Vegas, Nevada. According to the shop assistant, some peach-flavoured marijuana edibles had drawn Bieber’s attention. This precedent would then be followed by an all‑out support for cannabis, breaking down the myths and stigma that are still around in the U.S.
In his YouTube series, Justin Bieber links drug use to feeling overwhelmed by fame at such an early age—too much pressure and responsibility on children whose sense of commitment and emotions have not developed yet, the artist claims.
His change in behaviour and his “pop-star” side are now accompanied by a turn towards the world of cannabis business. Bieber does not only draw sell-out crowds and rise to the top of the charts, but also wants people to learn and get to know his new weed joints. California-based company Palms—Bieber’s partner—is celebrating the release of the brand and has revealed in an Instagram post that this “limited edition line of single strain, indoor flower pre-rolls” will be for sale in California, Nevada Massachusetts, and Florida. “Our goal is to make cannabis more approachable and help destigmatize its use,” the company added.