The boxing star launched his own brand of cannabis products in December 2021 with the help of a group of businesspeople, together with his partner Columbia Care Inc. In an interview for Cheddar Now, Mike Tyson recalled his violent past and acknowledged that cannabis helped him regain control over his life. The worldwide celebrity admits he had never imagined anything like this to happen and that he hopes to see his brand thrive. Tyson 2.0’s executive officer has reportedly joked he wanted Iron Mike boxing in the industry as hard as he did on the ring.
Tyson Steps into the Cannabis Business Ring
Tyson 2.0 started providing retailers and interstate operators with a set of products ranging from full-spectrum cannabis flour, edibles, flower, and pre-rolled joints. Using the image of a star with millions of followers in the USA and all around the world, the company hopes that its products will help many people while also promoting the medical use of this plant.
This is not the first time Tyson gets so intimately involved with cannabis. In 2018, the 55-year-old former boxer presented “Tyson Ranch,” a place to grow, enjoy, and learn about cannabis in a 40-acre resort in the Mojave Desert, almost 110 kilometres north from Los Angeles. In 2019, he launched his podcast, Hotboxin’ with Mike Tyson, where he interviews athletes, celebrities, and comedians while puffing on his favourite products, amassing over 50 million streams to date.
Thanks to the nationwide reach of the Tyson 2.0 brand and the remarkable reputation of its partner Columbia Care Inc., products were first released last December and now they have climbed as high as to become one of the top choices in New York, head-to-head with other renowned brands in the industry.
Cannabis has played a crucial role in the life of the legendary boxer and North American icon, who has now become a businessman. Sandals and relapses have left him out of the competition on many occasions, but all this is a thing of the past now and he only looks back to avoid repeating it. “I did marijuana all my life,” claimed Tyson, “when I became a professional boxer I stopped. But I continued to drink though, and I was just, uh, a wreck. I was just a mess.” Then he stressed, “I’m not involved anymore, and I think that has to do with a large participation in cannabis and psychedelics.”