Today, cannabis holds an important position as a therapeutic medication and more and more people are talking about a “cannabis industry”. Society at large is increasingly acknowledging the potential of this plant and its byproducts, resulting in an unstoppable global industry. From countries to TV celebrities, companies, and entrepreneurs, everyone is deciding whether they want to jump on the cannabis bandwagon. Ordering cannabis from a smartphone will soon become a reality in Ontario, Canada.
Uber and Tokyo Smoke Launch Partnership and Pilot Project
Uber Technologies Inc., an American enterprise doing business on an international scale is releasing—together with Tokyo Smoke—the first platform to order cannabis from home in Canada. This partnership represents a huge boost for the cannabis industry and draws attention to a currently unexploited sector in the cannabis marketing scheme: home delivery.
Tokyo Smoke is more than just a simple cannabis brand; it sells a lifestyle marked by Canadian cannabis culture. The company, which was established in 2015 and is owned by Canopy Growth, was approached by Uber Eats to develop a pilot programme to bring more benefits to cannabis users through a phone app. Clients will soon be able to order cannabis varieties and paraphernalia from an online product catalog. The products offered could include rolling paper, odor eliminator sprays, edibles, and many cannabis varieties.
Cannabis: Delivery vs Takeaway
Users will be required to verify their age and identity on the Uber Eats app, and then, they will be able to collect their order in store within an hour. Uber will not deliver the order at the users’ place. But, what is the reason behind this choice? Under Canadian law, cannabis consumption has been legal since 2018, but distribution remains prohibited. Users must purchase and then visit the dispensary in person, wait their turn and take their order home. Uber Eats will ease the process of ordering cannabis beforehand and collect it later, like a takeaway.
This first foray will only be available in Ontario and the partnership has not shown signs of expanding to other markets yet. The only sure thing is that the cannabis industry is growing as local and federal laws evolve. Businesses operating in other regions will benefit from the same opportunity as soon as the pilot programme shows positive results, luring in other companies.