The alcohol industry has thrived for as long as many of us remember. Holidays, dinner, nights out on the town all went with alcohol.
Now the legalization of cannabis is forcing the alcohol industry to change.
Less Alcohol More Marijuana
Party goers are getting tired of the hangovers that come with a night of alcohol. Their friends who use cannabis instead of drinking alcohol have no hangover trouble. This quality among others makes cannabis a more attractive option than drinking.
A large share of the alcohol market will go to cannabis as more party-goers chose the option of no hangover.
At least that’s what the researchers at Investment bank firm Cowen & Co. found. They reported “legal adult use cannabis States saw binge drinking rates fall by 9% below the national average, and 11% below non-cannabis states.” Showing the preference for cannabis over alcohol over time by modern generations.
Millennials, ages 25 to 40, prefer cannabis to alcohol for reasons that have to do with health and finances and nothing to do with social pressure.
The Main Reason for Choosing Cannabis
Health is the main reason. The calories spent on alcohol can be expensive. A beer has about 154 calories per 12 ounces depending on the brand. An ounce of vodka has approximately 64 calories. Whisky, 70 calories per ounce. And wine has about 123 calories per 5 ounces serving depending on the brand. These calories cannot be stored by the human body. And according to the author of the book ‘The Hunger Fix’ – “the body must stop other functions to get rid of the booze.”
Cannabis has no calories when smoked or vaped. Eating a cannabis edible does “have calories”. The type of edible, i.e. a canna cookie determines how many calories. Choose wisely and you save calories.
But there’s evidence to suggest people who consume cannabis are less likely to be overweight. Researchers found less instances of obesity among cannabis users than the general population. Munchies don’t seem to matter. And in the U.S. where obesity is an issue this comes as good news.
Cannabis is Cheaper than Alcohol
For millennials there’s the issue of cost. Cannabis costs less than a night out of social drinking. One U.S. millennial spends anywhere from $30 to $50 bucks a night when having fun drinking. While only $30 to $50 bucks a month is spent on getting a bag of weed. Health-related costs of alcohol use are far greater than costs associated with cannabis.
But alcohol will always have its place. For many a glass of wine with dinner or a drink after work will always be tradition. Some people enjoy alcohol better than cannabis. And others don’t like either and never will. And some want their alcohol and cannabis too.
Beverage companies have already taken note of the changing situation. Some brands adjusted to the changing times. Heineikin added cannabis to their beverages in response.
It’s all about personal preference and choice. Exactly what the cannabis movement has always been about.